Parsing Facebook’s Instant Videos Initiative
According to eMarketer, US brands could spend $16.7 billion on digital video advertising by 2020, up from $5.2 billion in 2014.
Facebook’s flagship social media platform reports more than 1.3 billion daily active users.
There were more than 2 billion monthly active users on Facebook’s flagship social media platform at the end of 2Q17, compared to 328 million monthly users for Twitter (TWTR).
Facebook has partnered with Dominion Energy (D) in a renewable energy program to offset electricity usage in its Virginia data center.
In 2Q17, Facebook’s operating expenses surpassed $4.9 billion, compared to $3.7 billion in 1Q17 and $3.7 billion in 2Q16.
Facebook (FB) is building a new data center in Virginia. The company is expected to invest $1.0 billion in the Virginia data center project.
Facebook parted with nearly $22 billion in 2014 to acquire WhatsApp after Snap (SNAP), then known as Snapchat, reportedly rejected its $3.0 billion buyout offer.
Facebook acquired Oculus in 2014 for $3.0 billion to expand into the virtual reality space.
Twitter (TWTR) and Snap (SNAP) generated 85% and 97% of their revenues from advertising, respectively, in 2Q17.
Facebook said its advertising rates increased by an average of 24% year-over-year in 2Q17.
In 2Q17, Facebook generated total revenues of $9.3 billion, with 99% of its revenues coming from advertising.
In 2Q17, Facebook’s advertising sales increased 47% to $9.2 billion, and its total revenues for the quarter totaled $9.3 billion.
Facebook (FB) plans to release its 3Q17 results on November 1. FB reported earnings per share of $1.32 in 2Q17, easily topping the consensus estimate of $1.13 for a 69% increase year-over-year.
WhatsApp saw its MAU (monthly active users) increase from 450 million users when it was purchased in 2014 to its current level of 1.3 billion.
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