Visa Prioritizes Security for Growth
Ease of use
Visa (V) focuses on two key points to attract consumers to its online payment offerings—security and reliability. The recent rash of cyberattacks and the increase in fraud and identity theft has heightened consumers’ concerns about security.
According to Visa’s management, consumers want online payments to be as easy as possible, which presents a significant opportunity for improvement.
Interested in VNTV? Don't miss the next report.
Receive e-mail alerts for new research on VNTV
Improved technology can ease card transactions for consumers, removing potential obstacles related to transaction authentication. Visa has focused on easing e-commerce transactions for consumers and merchants to maintain its transaction volumes.
Visa Checkout is a tool that addresses issues related to reliability, security, and ease of use. Once a customer’s credentials are entered in Visa Checkout, the securely stored information allows the consumer to shop again without re-entering this information.
Merchants’ concerns include a loss of sales when a customer’s card is rejected due to reduced authentication rates. Visa noted that it has been working to resolve this issue.