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Key Tech Updates: Microsoft, Apple, Amazon, and More

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Part 5
Key Tech Updates: Microsoft, Apple, Amazon, and More PART 5 OF 6

Apple Just Bagged This Big Name in Its Push for Programming

Drama starring Jennifer Aniston

It’s well-known now that Apple (AAPL) is going big on original video content. The tech giant is already making a show with Hollywood legend Steven Spielberg, but now, Apple has struck a deal with two more big names for a new TV drama: Reese Witherspoon and former Friends star Jennifer Aniston.

Netflix (NFLX) and CBS (CBS) were some of the other parties vying for the show. This suggests that Apple is ready to spend big on programming to outbid its competition.

Apple Just Bagged This Big Name in Its Push for Programming

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However, the show doesn’t have a name or release date yet, and Apple hasn’t disclosed how it will distribute the two high-profile shows. Earlier this year, Apple said that it would spend about $1 billion on original content.

Programming is getting more competitive by the day

The company’s foray into original content appears to have been overlooked by Jamie Erlicht and Zack Van Amburg, Sony Entertainment’s top executives. Apple recruited the duo from Sony in June 2017.

While this is nowhere close to Netflix’s budget of $8 billion for programming next year, it’s still quite a start. Original content is getting more competitive by the day as more and more Americans are cutting the cord with cable and satellite TV packages. Netflix, Amazon.com (AMZN), and Hulu are now spending huge amounts on programming, which appears to be great news for producers.

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