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Recent Events Shaping the US Software Industry

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Part 11
Recent Events Shaping the US Software Industry PART 11 OF 12

NVIDIA Emerging as a Favored Self-Driving Systems Vendor

Volvo added to NVIDIA’s self-driving alliance

NVIDIA Corporation (NVDA) is quickly emerging as the preferred vendor of systems that control autonomous vehicles. NVIDIA’s chips enable driverless vehicles to interpret visual signals and respond appropriately to operate safely on the road.

Since it introduced its Drive PX artificial intelligence platform in 2015, NVIDIA has netted more than 80 partners that are using its chips in their self-driving projects. These self-driving associates of NVIDIA include automakers, auto suppliers, and software developers.

NVIDIA Emerging as a Favored Self-Driving Systems Vendor

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In June, NVIDIA added car manufacturer Volvo and several auto suppliers to its expanding network of self-driving associates. Volvo’s autonomous cars built using NVIDIA’s technology are expected to go on sale by 2021. NVDA’s other self-driving partners include Tesla (TSLA), Mercedes, Toyota (TM), and Audi.

Intel makes $15.3 billion with Mobileye

Research firm Boston Consulting Group (or BCG) forecasts that the global market for autonomous vehicles could be worth $77.0 billion by 2035, growing from $42.0 billion, as shown in the chart above.

In pursuing autonomous driving revenues, NVIDIA is jostling for market share with Intel (INTC) and Qualcomm (QCOM). To bolster its competition in this potential market, Intel this year acquired Mobileye for $15.3 billion. Mobileye is a provider of computer vision and mapping technology for autonomous cars.

Like NVIDIA, Intel is also engaged in self-driving alliance building. Intel counts Germany’s (EWG) BMW among its autonomous driving partners. BMW’s driverless cars based on Intel’s technology are expected to enter the market by 2021.

Unlocking new growth

NVIDIA, Intel, and Qualcomm are eyeing the autonomous driving market to help them offset weakness in their core chip operations. Seeing how NVIDIA has collected many endorsements for its self-driving chips over a short period, it looks like Intel could have some catching up to do.

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