Up Next in India: Amazon Leaving No Stone Unturned
Alexa and Echo coming to India
Despite India (EPI) (INDA) leading it to a massive loss of $724 million in 2Q17 in its International segment, Amazon (AMZN) still has pinned its hopes on the Indian technology market. The company is gearing up to introduce its Alexa voice assistant and Echo smart speakers in India, possibly before the end of this year.
Alexa and Echo are some of Amazon’s key products or technologies that haven’t made their way into India despite being widely popular in the US (SPY). However, that is set to change.
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Teaching Alexa local Indian languages
According to the Economic Times, Amazon has begun testing Alexa and Echo for the Indian market. The tests involve training Alexa in local Indian languages. Alexa is the voice-controlled technology that underlies the Echo smart speaker. Alexa enables the speaker to understand and act on verbal commands.
Amazon is reportedly working to make Alexa compatible with Indian languages such as Tamil, Hindi, and Marathi. Support for local languages has worked well for Alphabet’s (GOOGL) Google in India, and it could also benefit Amazon in its Indian push.
More than $10 billion in potential revenues
Alexa and Echo are among Amazon’s promising technologies. According to RBC Capital Markets analysts, Alexa-based products and services could generate more than $10 billion in new revenues for Amazon by 2020.
To accelerate its Indian push, Amazon is also expanding its consumer-to-consumer marketplace, Local Finds, to more Indian cities. The company recently expanded the service to Mumbai, Hyderabad, and Chennai. Bengaluru already had this service.
Expanding Local Finds fits into Amazon’s agenda to step up competition against eBay-backed (EBAY) Flipkart for the control of India’s retail e-commerce industry, which eMarketer estimates could be worth $55.3 billion by 2018.