Hewlett-Packard Is Optimistic about 3D Manufacturing
In fiscal 3Q17, Hewlett-Packard (HPQ) launched its 3D printing business in the Asia-Pacific region—the largest manufacturing market globally. Hewlett-Packard expanded into Greater China (FXI), South Korea (EWY), Japan (EWJ), Australia, and Singapore. The company stated that it has more than 45 resellers globally and more than 20 “Reference and Experience Centers.”
Hewlett-Packard has valued global 3D printing manufacturing at $12 trillion. It’s looking to gain traction in this space. During Hewlett-Packard’s fiscal 3Q17 earnings call, CFO Cathie Lesjak said, “We’re also expanding our open materials ecosystem, adding Sinopec, one of the largest integrated energy and chemical companies in China, to our growing list of material partners.”
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Growth in shipments
Hewlett-Packard’s shipments in the 3D space have been increasing. The firm is attracting new and repeat customers. Hewlett-Packard’s major wins in the segment were Jaguar, Land Rover, and Flex. The company claims to have several other automotive, government, pharmaceutical, and education customers.
Hewlett-Packard’s manufacturing service bureaus are a key part of its expansion strategy. The bureaus grew in fiscal 3Q17. Market leaders such as US-based (SPY) Forecast 3D, Europe’s Materialise, and China’s Shining 3D ePrint have deployed several systems to anchor full-scale 3D production facilities.