Franchise-Focused Strategies Fueling Theme Parks and Movies
Media companies’ franchise-focused strategy
Media companies including The Walt Disney Company (DIS), Time Warner (TWX), and Comcast (CMCSA) are following a franchise-focused strategy for their theme parks and movie businesses. Disney’s acquisitions of Pixar, Marvel, and Lucasfilm have been successful. The company’s movies with Pixar, Lucasfilm, and Marvel have earned $800 million globally.
Disney has also monetized its franchises through new attractions at its theme parks. These attractions have also led to higher per-capita guest spending and attendance.
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Time Warner (TWX) is also following a franchise-focused strategy for its movie business. It expects to release 17 movies from its franchises between 2016 and 2020.
Comcast’s franchise-focused strategy
Comcast is another company following Disney when it comes to a franchise-focused strategy for its theme park and movie businesses. The company is also trying to expand its intellectual property portfolio through the acquisition of companies like DreamWorks Animation.
Reports have also circulated that Comcast’s Universal Pictures could be in talks with companies like Apple (AAPL) to offer digital movie rentals on demand only a few weeks after a movie’s theatrical release.