Fiat Chrysler’s US Retail Sales Continued to Fall in July 2017
Fiat Chrysler’s US sales in July
Fiat Chrysler Automobiles’ (FCAU) total US sales dropped to 161,477 vehicles in July 2017. This was about 10.0% lower than the company’s US sales of 180,389 vehicle units in July 2016. July 2017 was the 11th consecutive month that Fiat Chrysler reported a decrease in its total US sales. Let’s take a look at some other key factors.
Interested in FCAU? Don't miss the next report.
Receive e-mail alerts for new research on FCAU
US retail sales continued to fall
Fiat Chrysler’s July 2017 retail sales stood at 145,391 vehicle units, down by about 6.0% YoY (year-over-year). In June 2017, Fiat Chrysler’s total US sales also dropped 5.0% YoY to 139,947 units. On the brighter side, FCAU’s Ram brand retails sales went up by ~7.0% in July.
Fleet sales fell sharply
In July 2017, Fiat Chrysler’s US fleet sales were down by about 35.0% to just 16,086 vehicle units, much lower than its June fleet sales of 47,401 units.
The company has been cutting its US fleet sales to boost profitability for the last couple of quarters just as General Motors (GM) has. This is because fleet sales tend to yield lower profit margins for auto companies (XLY) as compared to retail sales. These declines in its retail, as well as fleet sales, resulted in the company’s overall lower US sales in July.
Due to this fleet sales cut strategy, Fiat Chrysler has been losing its US market share to peers like GM, Ford (F), and Toyota (TM).
Continue to the next part to learn how Fiat Chrysler’s truck and car segment sales were in July 2017.