Facebook in 1Q17: Live Sports, Ad Strategies, and Competition

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Part 13
Facebook in 1Q17: Live Sports, Ad Strategies, and Competition PART 13 OF 15

How Wall Street Analysts View Facebook

Shareholder returns and stock trends

For the trailing 12 months, Facebook (FB) has generated investor returns of ~26.1%. Peer companies Alibaba (BABA), Alphabet (GOOG), Amazon (AMZN), and Twitter (TWTR) generated investor returns of approximately 38.4%, 9.6%, 43.9%, and -17.7%, respectively.

How Wall Street Analysts View Facebook

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Moving averages

On April 18, 2017, Facebook closed the trading day at $140.96. Here’s how the stock fared in terms of its moving averages:

  • ~8.4% above its 100-day moving average of $130
  • ~2.1% above its 50-day moving average of $138
  • 0.03% below its 20-day moving average of $141

Moving average convergence divergence and relative strength index

MACD (moving average convergence divergence) is the difference between a company’s short-term and long-term moving averages. Facebook’s 14-day MACD is ~1.3. This positive figure indicates a rising trading trend.

For the last 14 days, Facebook reported a relative strength index (or RSI) of 43 compared to Alibaba, Alphabet, Amazon, and Twitter, which recorded RSI levels of 60, 60, 67, and 21, respectively, within the same period. RSI is a momentum oscillator that measures the speed at which prices move, and it ranges between zero and 100. Generally, if a stock’s RSI is above 70, it indicates that the stock is overbought. An RSI below 30 suggests that a stock has been oversold.

How do analysts view Facebook?

Facebook (FB) was rated a “buy” by 43 of the 46 analysts covering the stock. Three analysts recommended a “hold,” while one analyst recommended a “sell.” Analysts’ stock price target for the company is $160.73. Facebook is trading at a discount of ~14.1% to its median price target.


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