Analyst Recommendations for Harley-Davidson after Dismal 1Q17
According to the latest data compiled by Reuters, 23.0% of the 22 analysts covering Harley-Davidson (HOG) stock gave it a “buy” recommendation. About 72.0% of these analysts gave it a “hold” recommendation, and the remaining 5.0% gave it a “sell.”
Interested in HOG? Don't miss the next report.
Receive e-mail alerts for new research on HOG
Are analysts becoming cautious?
As of April 18, 2017, Harley-Davidson’s consensus 12-month target price was $59.83. That reflects a 5.1% return potential from its market price of $56.91.
More Wall Street analysts seem to have adopted a cautious approach to Harley-Davidson after its dismal 1Q17 results. The company’s margins have been falling consistently for three quarters, along with its ongoing weakness in retail sales. These could be some of the key reasons why analysts are remaining cautious about HOG stock.
You should pay attention to analyst recommendations since they could affect the company’s stock price movement. If popular analysts change their views, a significant short-term movement in the stock could occur.
Views on auto companies
As of April 18, 2017, analysts have the following 12-month return potential estimates for these mainstream auto companies (FXD):
- Honda (HMC): About 57.0% of analysts gave it a “buy” with a 24.0% upside potential.
- General Motors (GM): About 36.0% of analysts gave it a “buy” with an 18.0% upside potential.
- Ford Motor (F): About 33.0% of analysts gave it a “buy” with a 5.2% upside potential.
Be sure to read An Investor’s Guide to Harley-Davidson: The Motorcycle Pioneer to learn more about Harley-Davidson’s overall business.