Facebook (FB) recently launched a feature called Delegated Recovery, which is intended to help users regain access to their web accounts.
According to Facebook, account recovery is a problem that every web user and web service provider faces, and the company has stepped forward to help with the problem. The move could encourage more people to come to Facebook, and it could deter existing subscribers from ditching the platform.
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Facebook ended 2016 with 1.9 billion monthly active users, but it’s aiming for more. The company faces tough competition from Alphabet’s (GOOGL) Google, Yelp (YELP), Twitter (TWTR), Snap (SNAP), and others in terms of online advertising budgets, and it’s betting on subscriber gains to drive its future earnings improvements.
The chart above shows Facebook’s subscriber growth trend over the last few quarters.
As for the Delegated Recovery tool, Facebook has partnered with GitHub to help users of the service easily regain access to their accounts if they can’t remember their passwords or have problems resetting through the traditional email method.
Under the partnership, Facebook users can securely store GitHub account recovery details in their Facebook accounts. If they lose access to their accounts, they can simply send a recovery token back to GitHub to prove their identities.
Facebook hasn’t said which other partners will be joining its Delegated Recovery program, but helping people to recover their web accounts is an idea that could endear Facebook to many web users.