According to a Reuters consensus, of the 28 analysts tracking Marriott International (MAR), five of them (18.0%) have a “strong buy” for the stock, and nine (32.0%) have a “buy” recommendation. Twelve analysts (43.0%) have given the stock a “hold” rating, and one analyst (4.0%) has given it a “sell.” The remaining one analyst (4.0%) has recommended a “strong sell.”
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Many analysts upgraded MAR stock after 3Q16. In December 2016, MKM Partners upgraded the stock from a “neutral” rating to a “buy.” In September 2016, Goldman Sachs gave the stock a “buy” rating and initiated coverage. Morgan Stanley also upgraded the stock in September from “equal weight” to “overweight.”
Marriott’s consensus 12-month target price is $86.10, which indicates a -0.32% return potential from its closing price of $86.36 on February 8, 2017. That’s higher than the previous target price of $78.52 after its 3Q16 earnings release, which means many analysts have upgraded their target prices.
Marriott analysts include JPMorgan, which raised its target price to $97 from $93. Berenberg also raised its target price to $93 from $86. Research house Bernstein raised its target price to $105 from $87.
As of February 8, 2017, Wyndham Worldwide (WYN) has a target price of $86.50. That’s a 6.7% return potential compared to its closing price of $81.40. Hilton Worldwide Holdings (HLT) has a target price of $79.10, which represents a return potential of 35.8% compared to its closing price of $58.30 on February 8, 2017.
Hyatt Hotels (H) has a target price of $55.80, which represents a return potential of 0.10% compared to its closing price of $55.80 on February 8, 2017.
You can get exposure to Marriott by investing in the iShares Russell Mid-Cap Growth (IWP), which invests 0.74% in Marriott.