Can Apple Overtake Amazon in the Home Automation Space?
Apple’s Siri doesn’t measure up to Alexa
Apple (AAPL) investors and analysts have recently been debating the company’s seemingly fuzzy artificial intelligence vision and wondering whether it will ever catch up with Amazon (AMZN) in the home automation space.
Apple has a voice-controlled artificial intelligent assistant called Siri enabled in its iPhone and other Apple gadgets. Siri has a long way to go to catch up with rival tools such as Amazon’s Alexa, Alphabet’s (GOOGL) Google Assistant, and Microsoft’s (MSFT) Cortana. Facebook’s (FB) M is also a threat. Alexa and Google Assistant are the engines behind the Amazon Echo and Google Home devices that are vying for control of the home automation market, a potentially lucrative sector.
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Amazon putting Alexa in more third-party products
Amazon Echo is a smart speaker that operates as a hub in an automated home. Echo can be used to control home appliances, lights, and locks via voice commands. Google Home performs similar functions, but Echo has seen surprising early success, as Amazon has opened the Alexa interface to third-party developers for the creation of integrated products.
Apple is conspicuously lacking in the smart home hub market. Only a few months ago, rumors surfaced that the company had been secretly developing an Echo-like product, according to Bloomberg. So, can Apple come from behind and beat Amazon and Alphabet at their own game?
Siri’s shortcomings could prove challenging for Apple in trying to secure a piece of the smart home market. However, Apple is known for its reputation of converting dull technologies into amazing products. Given its reputation, it may be too early to write off Apple in the competition for control of the home automation market.