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Facebook, Twitter, and LinkedIn: Comparing Recent Performance

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Part 5
Facebook, Twitter, and LinkedIn: Comparing Recent Performance PART 5 OF 7

Facebook Recorded an 8.8% Return on Equity in 3Q15

Facebook’s return on equity is volatile

In 3Q15, Facebook’s (FB) return on equity or ROE was 8.8%, compared to 16.2% in the same period last year and 13.3% in 3Q13. Its return on assets (ROA) fell year-over-year as well from 14.3% in 3Q14 to 7.9% in 3Q15, and it was 11.1% in 3Q13. Facebook’s return on invested capital (ROIC) for FB increased year-over-year from 40.3% in 3Q13 to 56.3% in 3Q14 and then decreased to 14.3% in 3Q15.

Facebook Recorded an 8.8% Return on Equity in 3Q15

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Twitter’s return on equity shows improvement year-over-year

In 3Q15, Twitter’s (TWTR) return on equity (ROE) was -12.4% compared to -21.3% in the same period last year and -95.6% in 3Q13. Its return on assets improved year-over-year as well from -26.4% in 3Q13 to -15.5% in 3Q14 and -8.4% in 3Q15. Twitter’s return on invested capital improved year-over-year from -347.3% in 3Q13 to -50.6% in 3Q14 and -18.5% in 3Q15

LinkedIn’s return on equity

In 3Q15, LinkedIn’s (LNKD) return on equity (ROE) was -3.82% compared to -0.6% in the same period last year and -0.7% in 3Q13. The return on assets fell year-over-year as well from -0.6% in 3Q13 to -2.4% in 3Q15, and it was -0.45% in 3Q15. LNKD’s return on invested capital fell year-over-year from -5.2% in 3Q13 to -5.1% in 3Q15, and it was -2.64% in 3Q14.

Facebook is part of the iShares S&P GSTI (TM) Technology ETF (IGM) and the First Trust ISE Cloud Computing Index ETF (SKYY). Facebook accounts for 5.3% and 4.9% of these ETFs, respectively.

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