Samsung launches its new flagship product, the Galaxy S5
In the previous article in this series, we discussed how new iPhone models such as the iPhone 5S and iPhone 5C contributed to Apple (AAPL) gaining share in the U.S. smartphone market. We also discussed how Apple benefits from selling the iPhone at a subsidized price through telecom providers such as Verizon (VZ), AT&T (T), and Sprint (S). Apple’s main competitor, Samsung, also gained share without any new product launch. However, at the Mobile World Congress in Barcelona last month, Samsung unveiled its new flagship product, the Galaxy S5. Here, we’ll discuss what Samsung’s new Galaxy S5 has to offer and whether it’s enough to challenge Apple and take away its share in the U.S. smartphone market.
Samsung’s Galaxy S5 lacks innovative features
We believe there weren’t enough innovative features released with the launch of the Galaxy S5. The Galaxy S5’s features make it similar to its predecessor, the Galaxy S4, which was released about nine months before this launch. Let’s compare the features between the Galaxy S4 and S5, also shown in the above table.
The appearance of the Galaxy S5 is similar to the Galaxy S4. The screen size for the Galaxy S5 is slightly bigger, with 5.1 inches compared to 5.0 inches for the Galaxy S4. The S5 screen is made of a similar 1080p super AMOLED panel. The S5 has the same amount of RAM, at 2 GB, a slightly faster 2.5 GHz quad-core processor, and a slightly better battery, at 2,800 mAh. The S5 now includes a fingerprint scanner, which is nothing truly revolutionary, as this feature was already introduced by Apple with the iPhone 5S release about five months ago. The only new feature that Samsung is trying to release is to integrate the scanner with eBay’s (EBAY) Paypal payments system.
To learn more about whether Samsung’s new product is enough to challenge Apple and take away Apple’s share in the U.S. smartphone market, read on to the next article in this series.
© 2013 Market Realist, Inc.